Ideas & Opportunity
Founder-market fit
Why you, and why this problem?
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I keep hearing 'why you' matters to investors. What are they actually looking for when they ask it?
They are testing whether you have an unfair reason to win this specific race: rare insight, a network in the market, a technical edge, or a persona...
My co-founder has the domain expertise and I don't. Do we split founder-market fit, or is only one of us 'the fit'?
Founder-market fit lives at the team level, not the individual. A pairing where one person owns deep market knowledge and the other owns building o...
What are the warning signs that I have weak founder-market fit and I'm forcing it?
A few honest tells: you dread customer conversations, you can't explain the problem without buzzwords, you picked the space because it looked hot r...
Investors passed and said 'we love the space but aren't sure you're the right team for it'. How do I fix that?
That feedback is about believability, and you fix it with evidence, not a better slide. Go get proof only the right team could get: signed pilots, ...