Everything from

37signals.com

1 resource from 37signals.com we point founders to, and the questions each answers.

📖 Book
Free Beginner

Getting Real (and the 37signals bootstrapping philosophy)

From 37signals.com by 37signals (Jason Fried & David Heinemeier Hansson) book (free online)

Why we picked it

37signals wrote the playbook for building profitable software without VC, and Getting Real is free to read online. Their contrarian, constraint-loving approach is gospel for bootstrappers and indie hackers.

  • Charge for your product from day one and stay lean
  • Constraints force you to build only what customers will pay for
  • You can build a great, durable business without outside investment
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Answers Can I really build a successful startup without raising money? How do I bootstrap a startup with little or no money? How do I reach profitability (or ramen profitability) as fast as possible? Bootstrapping vs raising VC, how do I decide? How do I grow a bootstrapped business without burning cash on marketing?