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37signals (Getting Real)

1 resource from 37signals (Getting Real) we point founders to, and the questions each answers.

📄 Article
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37signals argues for building less software and starting from the core of the product rather than the frame. That philosophy directly counters the second-system urge to make the rebuild bigger and more general than the thing it replaces. A short, opinionated read on keeping scope honest.

Getting Real: Epicenter Design

From 37signals (Getting Real) by 37signals 6 min read

  • Build less software, not more flexibility for imagined needs
  • Start from the core of the product, not the scaffolding
  • Extra generality is usually cost, not value
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