📖 Book
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Free
Beginner
37signals built five products and Rails with seven people by relentlessly shipping less, sooner, and this free online book is their playbook for it. The ship-it ethos here is opinionated: launch, then fix in public rather than perfecting behind closed doors. Read the launch chapters for a concrete counterweight to feature creep.
Getting Real: Start Your Engines (Ship It)
From 37signals (Jason Fried, DHH) by Jason Fried, David Heinemeier Hansson, Matt Linderman Free online book
- Underdo the competition and ship the essential half first
- Launch and then keep improving in the open
- Momentum comes from shipping, not from planning
