🛠️ Tool
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India
Freemium
Beginner
Why we picked it If you decide to run WhatsApp at any real scale, you cannot do it from the plain WhatsApp Business app: you need a Meta-approved Business Solution Provider that wraps the API in a usable dashboard. AiSensy is one of the most widely adopted such platforms among Indian businesses, with a free entry tier that lets you test broadcasts, chatbots, and automated notifications before committing budget. We point at it as a concrete, representative starting point, not the only option (WATI and Interakt are close alternatives worth comparing).
AiSensy: WhatsApp Business API Platform
From AiSensy by AiSensy Communications Private Limited Free plan, paid tiers from about 1,395 rupees per month
- To broadcast, automate, and run multi-agent support on WhatsApp you go through a BSP platform like this, not the standalone Business app.
- A free tier plus per-message Meta charges means you can pilot cheaply, but real costs scale with message volume, so model that before you lean on the channel.
- Do not pick a platform on brand name alone. Compare AiSensy, WATI, and Interakt on the integrations you actually need (for example Shopify order sync) and on per-message pricing for your volume.