✍️ Essay
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Why we picked it Pike weighs pre-selling honestly, including when a signed commitment truly validates demand and when it does not fit your product. It helps you decide whether to get money or a firm commitment before building, which is the strongest possible signal past free love. Balanced rather than dogmatic, so you apply it with judgement.
Sell First, or Build First?
From Allen Pike by Allen Pike
- A paid commitment before building is the strongest demand signal there is
- Pre-selling suits some products more than others, know which you are
- Nothing counts until money or a firm commitment changes hands
