2 resources from Andy Budd we point founders to, and the questions each answers.
📄 Article
✓ Link checkedFreeIntermediate
Practical guidance from someone who has placed many founding designers, on when the hire actually pays off and how to run the process. It is specific about the signals that tell you it is time, rather than vague encouragement to hire early. Keep it for when a template genuinely stops being enough.
The counterargument worth hearing: that a strong designer earns their keep before polish, by shaping the product around real user needs. Reading it alongside the "wait" pieces keeps you honest about the tradeoff instead of anchoring on one side. Useful for deciding which kind of designer, if any, your problem calls for.