We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 374 founders registered. Any city that reaches 20 interested founders is on too. See your city
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antoinebuteau.com

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India's most respected bootstrapped founder built a profitable giant while guarding his attention hard: he shuts down work comms after 7 PM and defines wealth as control over your time, not money. Kamath ran Zerodha with no sales targets and no ad spend, proof that a relentless default-no to distractions (external growth theatre included) is what let him ship. Local evidence that protecting attention is not a luxury, it's the strategy.

Lessons from Nithin Kamath, CEO of Zerodha

From antoinebuteau.com by Antoine Buteau 7 min read

  • 'Wealth is control over your time', a founder's mandate to treat attention as the scarcest asset in the company
  • Kamath enforces the boundary with a hard rule (no work comms after 7 PM) rather than relying on willpower in the moment
  • Saying no at the company level (no sales targets, no ad spend, lean teams) removed whole categories of distraction so the team could focus on the product
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Answers How do I stop saying yes to every coffee, podcast, and networking event and getting nothing shipped?
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