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9 resources from apps.apple.com we point founders to, and the questions each answers.
🛠️ Tool
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Free
Beginner
Instagram's free phone editor, ranked No. 1 in Photo and Video on India's App Store today, built for Reels and Shorts.
From
apps.apple.com
by Instagram
Edits on eChai Explore
Exports in 4K with no watermark and shares straight to Reels.
Captures clips of up to 10 minutes inside the app.
Free, with optional in-app purchases.
Open
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Freemium
Beginner
Adobe's free phone editor for Shorts and Reels, with no ads or watermarks, also on Android.
From
apps.apple.com
by Adobe
Adobe Premiere mobile app on eChai Explore
Free without ads or watermarks; AI generation uses paid credits.
Applies Lightroom colour presets and removes backgrounds with AI.
Good stepping stone to Premiere Pro on a laptop.
Open
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🛠️ Tool
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Free
Beginner
A free multi-track phone editor with no watermark, No. 2 in Photo and Video on India's App Store, with a Mac version too.
From
apps.apple.com
by Ubiquiti Labs
VN Video Editor on eChai Explore
Free with no watermark, exporting up to 4K at 60fps.
Multi-track timeline and keyframes for more control than most phone apps.
Open
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🛠️ Tool
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Free
Beginner
Apple's free editor for the Mac, also on iPhone and iPad, the simplest way to cut and title a video on Apple devices.
From
apps.apple.com
by Apple
iMovie on eChai Explore
Free on every Mac.
Projects open in Final Cut Pro if you move up.
Open
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India
Paid
Advanced
Apple's professional editor for Macs with Apple silicon, a one-time purchase of ₹29,900 on India's Mac App Store, and part of the Apple Creator Studio subscription.
From
apps.apple.com
by Apple
Final Cut Pro on eChai Explore
One payment instead of a subscription.
AI Magnetic Mask isolates people and objects without a green screen.
Open
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Free
Beginner
Microsoft's own App Store listing for To Do, which shows it as free. It is the to-do list for anyone whose work runs on Microsoft 365: tasks sync with Outlook, a flagged email becomes a task, and My Day builds a daily plan with suggested tasks.
From
apps.apple.com
by Microsoft
App listing
Microsoft To Do on eChai Explore
Free, and it syncs tasks between Outlook and To Do.
Use My Day each morning to pick what gets done today.
Flag an email in Outlook to turn it into a task.
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Paid
Beginner
The App Store listing for Things 3, the most polished to-do app for people who use only Apple devices. In India it is ₹999 on iPhone and ₹4,999 on Mac, a price paid in the App Store rather than a monthly plan.
From
apps.apple.com
by Cultured Code
App listing
Things 3 on eChai Explore
Apple only: there is no Windows, Android or web version.
Each platform is bought separately: ₹999 on iPhone, ₹4,999 on Mac.
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Free
Beginner
Apple's free whiteboard app for iPhone, iPad and Mac, built for drawing with the Apple Pencil and sharing a board with others on Apple devices.
From
apps.apple.com
by Apple
App Store page
Freeform on eChai Explore
The best free choice on an iPad, especially for teaching with a pencil.
Boards sync through iCloud, so collaborators need Apple devices.
Open
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Free
Beginner
Apple's free recording studio for the Mac, listed free on the App Store. It records several tracks and edits a simple podcast well.
From
apps.apple.com
by Apple
App Store page
GarageBand on eChai Explore
Free and already familiar if you use a Mac.
Plug in a USB mic and record each person on their own track.
Open
apps.apple.com →