🛠️ Tool
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Freemium
Intermediate
Why we picked it A raw wa.me link gets the message shared but tells you nothing about who referred whom, so once sharing works you need attribution. This AppsFlyer guide walks through turning a plain wa.me link into a tracked, branded short link that carries a referrer ID through to the install or purchase, which is exactly what a referral program needs to reward the right person. Treat the how-to as the value and the OneLink product as one option, since the same idea (a short link plus UTM or referral parameters) can be built with lighter tools too.
WhatsApp deep links: How to create, use, and measure them
From AppsFlyer by AppsFlyer Long-form guide plus product
- A native wa.me link has no attribution: you cannot connect a click to the resulting signup or order, so referral rewards become guesswork.
- Wrapping the share in a short link with campaign parameters (OneLink, or any short-link plus UTM setup) lets you carry a referrer ID through install and deep-link the new user straight to the reward screen.
- The tracking pattern matters more than the specific vendor, so read this for the mechanics and pick attribution tooling that fits your stack and budget.