aprildunford.com

Answers How do I research my competitors properly? What if my customers say they have no competitors, is that good or bad? How do I position against a bigger, better-funded competitor? How do I size the market and figure out if it's big enough? What does 'branding' actually mean for an early-stage startup? How do I position my startup so people instantly 'get' it? When is it worth investing real money in branding? How do I structure a message so customers care (story / framework)? Am I charging too little for my product? My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real? How do I write the actual launch post so it doesn't read like a press release nobody asked for? I relaunched a product that failed the first time. How do I frame it so it doesn't look like I'm just recycling a flop? What should my very first sales pitch actually say, and how long should it be? How do I sell to enterprises and large companies as a tiny unknown startup they have never heard of? When my product is technical and I am selling to non-technical buyers, how do I demo it without confusing them?

Answers How do I position against a bigger, better-funded competitor?

Answers How do I get customers who don't already know me when I have no brand, no audience, and no case studies yet?