🎧 Podcast
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Free
Intermediate
Why we picked it Dan Balcauski is a full-time pricing operator, and this episode gets concrete about the machinery behind serving different buyer sizes: price metrics, packaging, and the price fences that let you charge a startup and a large company differently for the same product. It moves past theory into the moves you actually make, like giving smaller or earlier buyers a lighter program without gutting your pricing. A good listen while you are sketching your own tiers.
Pricing and Packaging for SaaS with Dan Balcauski
On Better Done Than Perfect podcast by Better Done Than Perfect (Userlist), with Dan Balcauski Podcast episode, around 30 to 40 minutes
- Packaging (price metric, bundle, and fences) matters more for long-term outcomes than the final headline price number.
- Price fences, such as a special program for startups, let you charge different buyers different amounts for effectively the same product without leaking discounts everywhere.
- Revisit pricing on a regular cadence (every year or two at minimum), and give the pricing function a clear owner instead of leaving it to whoever is closing the deal.