📋 Template
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Free
Beginner
When you are the only writer, the fix is not more discipline, it is one short document you actually reuse. This free fill-in template gives you a voice summary, side by side good and bad example sentences, channel notes for email, web, and social, plus a one-page TL;DR you keep open while writing. That is exactly enough to make your website, emails, and app sound like the same person.
Brand Tone of Voice Template (free, fill-in)
From Big Bang Copy by Big Bang Copy Fill-in Google Slides template, roughly 30 to 45 minutes to draft a first pass
- Start with a plain voice summary (a few words like conversational, honest, knowledgeable), then anchor it with real good vs. avoid example sentences so it is enforceable, not vague
- Add short per-channel notes so the same voice flexes correctly across email, web, and in-app copy instead of drifting
- Keep a one-page TL;DR handy: the document only works if it is short enough that you actually open it every time you write
