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Four Fits for $100M+ Growth
From brianbalfour.com by Brian Balfour Multi-part essay series
Why we picked it
The most influential framework for why growth feels effortless for some companies and impossible for others; essential reading before optimizing any tactic.
- You need market-product, product-channel, channel-model and model-market fit to align.
- Channels won't adapt to your product; your product must fit the channel.
- The fits form one ecosystem, so a weakness in any one caps your growth.