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BrightLocal's annual survey of how consumers read local reviews. The 2026 edition finds 97% read reviews, 74% only care about reviews from the last three months and 47% will not use a business with fewer than 20 reviews.
Local Consumer Review Survey 2026
From brightlocal.com by BrightLocal Research report
- Recency matters: keep reviews coming every month rather than in one push.
- Owner replies are one of the things that make readers trust a review.
- Reviews now also feed AI tools people use for local recommendations.
