🎧 Podcast
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Free
Intermediate
Two founders who built and scaled FundThrough talk through the same build-versus-outsource finance call you are weighing, and they are candid about the mistakes they made along the way. They walk through starting with a bookkeeper versus jumping to a CFO, fractional versus full-time, and the red flags that mean you waited too long. It is a starting point for hearing how the decision actually feels from the founder seat, not a template to copy exactly.
When is it Time to Hire a CFO?
On Cash Flow & Tell by Steven Uster and Deepak Ramachandran (Cash Flow & Tell) 39 min
- The first finance hire is usually a bookkeeper, not a CFO. Treating finance as a cost center rather than a value generator is the mistake they call out most.
- There are real red flags that you have waited too long to bring in finance help, and messy investor or bank conversations are near the top of the list.
- Fractional finance leadership can bridge the gap before you can justify a full-time CFO salary.
