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1 resource from ChartMogul Blog we point founders to, and the questions each answers.

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A clear, operator-written guide from a respected SaaS-analytics company on defining and using an ICP to focus scarce startup resources. Practical and free.

Without an ideal customer profile (ICP), your growth is just guesswork

From ChartMogul Blog by ChartMogul ~12 min read

  • An ICP describes the best-fit customer by firmographics, situation and pain
  • A sharp ICP focuses sales, marketing and product on who matters
  • Build it from your happiest, highest-retention, highest-value customers
  • Revisit the ICP as you learn, it's a living hypothesis, not a one-time doc
Open chartmogul.com →
Answers What is an ideal customer profile and how do I define mine? How specific should my target customer be when I'm just starting? What's the difference between an ICP, a buyer persona, and a target market? Should I focus on one customer segment or serve everyone who'll pay?
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