Everything from

Cindy Alvarez

1 resource from Cindy Alvarez we point founders to, and the questions each answers.

📖 Book
✓ Link checked Paid Intermediate

Why we picked it A hands-on companion to The Mom Test with more structure on who to talk to and how to run the process. Alvarez is strong on separating what customers say they want from what they actually need and will pay for. Practical scripts and a repeatable five-step loop.

Lean Customer Development

From Cindy Alvarez by Cindy Alvarez ~240 pages

  • Find customers and their problems before building.
  • Distinguish wants from needs.
  • Build continuous learning into how you work.
Open cindyalvarez.com →
Answers How do I talk to customers without getting false positives? How many people should I talk to, and how do I find them? How do I talk to customers without them just telling me what I want to hear? What questions should I actually ask in a customer interview? How many customer interviews do I need before I trust the signal? How do I keep talking to users while I'm heads-down building? How do I validate an idea when I'm building outside the big startup hubs and don't have easy access to target users? How do I run a customer interview without leading them to the answer I want?
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