📖 Book
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Paid
Intermediate
Once you have decided growth is worth a real process, this is the canonical playbook for what that process and team actually look like day to day. Ellis (who coined the term growth hacker) and Brown show the cross-functional setup, the rapid experiment cadence, and the metrics discipline, so you can judge whether you are ready to run this or still doing it founder-led. Read it as the picture of the operating rhythm you would be hiring someone to run.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
From Crown Currency (Penguin Random House) by Sean Ellis and Morgan Brown About 320 pages
- A real growth function is a cross-functional team running a high-tempo cycle of ideas, prioritized experiments, tests, and learning, not one marketer with a bag of tactics.
- The book anchors everything on finding your 'aha moment' and core value before scaling, which reinforces that process comes after product-market fit, not before it.
- It gives you a concrete operating model to compare against your own setup, so you can see whether you actually need a hire yet or just more disciplined founder-led experiments.
