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Traynor's cupcake metaphor says your first version should be small but whole and enjoyable, a real cupcake rather than a slice of unbaked cake. Every early release should deliver actual value to the user, not a broken preview of a bigger dream. It is a memorable way to decide whether your rough version is small-and-good or just unfinished.
Start with a cupcake
From Des Traynor, Intercom Blog by Des Traynor 5 min read
- Ship a small complete thing, not a fragment of a big thing
- Each version should deliver real value on its own
- Rough is fine if it still works, a broken slice is not
