We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 321 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Don Norman (jnd.org)

1 resource from Don Norman (jnd.org) we point founders to, and the questions each answers.

✍️ Essay
✓ Link checked Free Intermediate

Norman's own short essay on the idea that decides whether a control looks usable: affordances and signifiers. It is the crisp, free version of why a button should look pressable and a label should say what it does. Straight from the source, and it upgrades how you talk about your own screens.

Affordances and Design

From Don Norman (jnd.org) by Don Norman ~10 min read

  • Affordances are what an element lets you do; signifiers are the cues that reveal it.
  • Signifiers matter more to designers, because they are what people actually perceive.
  • Make the possible actions visible, and the screen stops needing explanation.
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