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Why we picked it This is the India-specific angle most business model advice skips: if you are based in India and selling software, who you sell to and how you price it changes everything about whether a solo model works. It argues against the reflex to undercut on price, which is exactly the trap a founder selling in dollars from India can fall into. Read it as a prompt to choose your market and pricing on purpose, not a rulebook.
Unlocking the US Market: A Guide for Indian SaaS Founders
From Efficient Capital Labs by Efficient Capital Labs Roughly a 10 minute read
- Do not default to the cheapest price to win US customers, because that becomes a race to the bottom you cannot sustain alone.
- Price against the value and features you offer, and test more than one pricing model rather than assuming one fits every market.
- Choosing the market and understanding what buyers there actually expect matters as much as the product itself for a solo founder.