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Efficient Capital Labs

2 resources from Efficient Capital Labs we point founders to, and the questions each answers.

📄 Article
✓ Link checked India Free Intermediate

Why we picked it The clearest breakdown of how RBF actually prices out for an Indian startup: you repay roughly 1.10 to 1.15x the principal (10-12 percent fee on USD, 12-15 percent on INR) over 6 to 24 months, no warrants, no board seat. It also names the live Indian RBF market (Klub, Velocity, GetVantage, Recur Club, ECL) and is honest that it only works if your revenue is recurring and predictable, which is exactly the line our answer draws.

Revenue-Based Financing in India: A Founder Guide

From Efficient Capital Labs by Efficient Capital Labs 10 min read

  • RBF is a flat fee, not compounding interest, and takes no equity, so on a Rs 20 Cr business the cost of RBF capital is a fraction of what selling 20 percent would cost
  • It fits B2B SaaS and subscription revenue cleanly; lumpy D2C and ecommerce revenue makes repayment risky and pricing worse
  • Indian RBF tickets run from Rs 5 lakh to Rs 10+ crore, filling the gap where banks want collateral and VCs only show up at later stages
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📄 Article
✓ Link checked India Free Intermediate

Why we picked it This is the India-specific angle most business model advice skips: if you are based in India and selling software, who you sell to and how you price it changes everything about whether a solo model works. It argues against the reflex to undercut on price, which is exactly the trap a founder selling in dollars from India can fall into. Read it as a prompt to choose your market and pricing on purpose, not a rulebook.

Unlocking the US Market: A Guide for Indian SaaS Founders

From Efficient Capital Labs by Efficient Capital Labs Roughly a 10 minute read

  • Do not default to the cheapest price to win US customers, because that becomes a race to the bottom you cannot sustain alone.
  • Price against the value and features you offer, and test more than one pricing model rather than assuming one fits every market.
  • Choosing the market and understanding what buyers there actually expect matters as much as the product itself for a solo founder.
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