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A Hustle Fund investor who reads hundreds of cold emails walks through, line by line, what makes her actually reply versus delete. It is unusually candid about the tells that mark a message as mass-sent, which is the exact failure mode our answer warns against.
How to write a cold-email
From Elizabeth Yin by Elizabeth Yin 5 min read
- A generic opening line is the single biggest reason a cold email gets ignored
- Short wins: get to the point in the first two sentences
- State clearly why you are reaching out to this person specifically, not a category of people
