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Why we picked it The clearest breakdown of why an app teenagers loved (and adults underrated) became one of the most powerful products in the world. Wei explains the mechanics under a behavior your peers adopted years before the mainstream. It teaches you to look past the surface of a trendy app and ask what actually makes it spread.
TikTok and the Sorting Hat
From Eugene Wei (eugenewei.com) by Eugene Wei ~40 min read
- Teen girls were the leading indicator for a platform adults dismissed.
- Study the mechanism under a trend, not just its popularity.
- The best products can read what users want faster than users can say it.
