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Why we picked it This is the clearest short piece on why "I love fintech" falls short: it argues that fit is about a specific problem you cannot stop thinking about, not a category you find interesting. It leans on Sequoia's Roelof Botha to make the honest point that broad interest wilts under pressure, while a founder tied to one sharp problem keeps going. A good starting point for pressure-testing whether your fit is a real edge or just a comfortable industry you like.
Founder-Problem Fit
From FourWeekMBA by Gennaro Cuofano ~8 min read
- Loving an industry is not fit. Being unable to walk away from one specific problem is.
- Founder-problem fit comes before product-market fit: the deep pull toward a problem is what carries you through the hard middle.
- If your motivation is "I want to start a company in fintech" rather than "this exact broken thing has to be fixed", narrow it before you build.