We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 342 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Fractal Software (Medium)

1 resource from Fractal Software (Medium) we point founders to, and the questions each answers.

📄 Article
Free Advanced

A focused essay on how vertical software companies grow past their first small market by layering on second and third products. It names the concrete strategies (adjacent verticals, embedded fintech, app ecosystems) that expand a capped market. Read it as the planning guide for the second act your short answer warns you will need.

How Second Acts Unlock Vertical SaaS

From Fractal Software (Medium) by Fractal Software 9 min read

  • One product in a niche eventually hits a hard ceiling.
  • Second products expand TAM using distribution you already own.
  • Plan the next act before growth in the first stalls.
Open medium.com →
Answers My total market looks small, but each customer is worth a lot. Can a low-count, high-value market still work?
eChai Partner Brands