📖 Book
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Paid
Intermediate
The full book behind the Bullseye essay above, with nineteen traction channels laid out and worked examples of testing them against a defined customer. Worth the read once you've picked your narrow first customer and need to figure out where to actually find them.
Traction: A Startup Guide to Getting Customers
From Gabriel Weinberg and Justin Mares by Gabriel Weinberg, Justin Mares ~200 pages
- There are nineteen distinct acquisition channels, most founders only seriously consider two or three of them.
- Run structured, cheap tests before scaling any channel, comparing cost, volume, and fit against your specific customer.
- Split your time roughly evenly between building product and finding traction from day one.
