✍️ Essay
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This is the source essay everyone else is summarizing, written by Gary Vaynerchuk himself, so you get the model straight instead of second hand. It lays out the reverse pyramid: make one substantial pillar piece, then cut it into many platform specific pieces rather than starting from a blank page every week. Read it as a starting point for the mindset, then adapt the specifics to what you actually have time to produce.
The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content
From garyvaynerchuk.com by Gary Vaynerchuk about a 15 minute read
- Start with one pillar piece (a talk, a long video, a Q and A) and treat everything else as a slice of it, not a fresh idea.
- Each slice should be shaped for the platform it lives on, so the same core idea reads native on LinkedIn, Instagram, and a blog.
- Volume comes from documenting what you already do, not from inventing ten new topics a week.
