✍️ Essay
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Why we picked it This is the source essay everyone else is summarizing, written by Gary Vaynerchuk himself, so you get the model straight instead of second hand. It lays out the reverse pyramid: make one substantial pillar piece, then cut it into many platform specific pieces rather than starting from a blank page every week. Read it as a starting point for the mindset, then adapt the specifics to what you actually have time to produce.
The GaryVee Content Strategy: How to Grow and Distribute Your Brand's Social Media Content
From garyvaynerchuk.com by Gary Vaynerchuk about a 15 minute read
- Start with one pillar piece (a talk, a long video, a Q and A) and treat everything else as a slice of it, not a fresh idea.
- Each slice should be shaped for the platform it lives on, so the same core idea reads native on LinkedIn, Instagram, and a blog.
- Volume comes from documenting what you already do, not from inventing ten new topics a week.