📄 Article
✓ Link checked
Free
Beginner
This walks through real pre-launch pages and settles the exact question: it shows Cal.com running an email waitlist as the primary action with a Book a call with the founder button right next to it. That is the honest answer for most early stage founders, lead with the low-friction email capture, and offer the call or chat as a parallel path for the people ready to commit time. It is a starting point, not a rule: your positioning and how ready your traffic is decide how hard you push.
Waitlist Landing Page Examples That Convert
From getlaunchlist.com by LaunchList 15 min read
- For most pre-launch pages email capture is the right primary CTA because it asks for the least and still gives you a list to talk to.
- Put a higher-intent action (book a call, or a WhatsApp chat) alongside the email form so high-intent visitors self-select instead of being forced down one path.
- Keep the form to email only; asking for name, company, and role up front quietly kills your signup rate.
