Why we picked it The core problem with a WhatsApp first or offline heavy product is attribution: you genuinely do not know which channel a sale came from. This free Google tool builds tagged links (UTMs) you can paste into WhatsApp broadcasts, put behind a QR code on packaging or a flyer, or pair with a channel specific coupon code, so orders start carrying a source you can actually read later. It is a starting point for a tagging habit, not a full analytics stack, but it is the honest first step to stop guessing where your growth is coming from.
Campaign URL Builder (Google Analytics)
From Google Analytics (GA Dev Tools) by Google 5 minutes to build your first link
- Build one tagged link per channel (a distinct source and medium for WhatsApp, a store QR code, a reseller, a print flyer) so each order arrives with its origin attached.
- Turn a tagged link into a QR code on packaging or in store material to pull genuinely offline touchpoints into the same measurement as your online ones.
- Pair tagged links with channel specific coupon codes so even a customer who orders by replying on WhatsApp can still be attributed to the right source.