🛠️ Tool
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Free
Beginner
Why we picked it Images are the single biggest reason landing pages crawl on a slow 4G connection, and Squoosh fixes that in your browser with nothing to install. You drag in a photo, convert it to WebP, and watch the file size drop with a live before and after comparison, often from over a megabyte down to under 100 KB. Everything runs locally on your device, so nothing gets uploaded anywhere.
Squoosh
From Google Chrome Labs by Google Chrome Labs A few minutes per image
- Convert hero and product images to WebP, it is usually 25 to 35 percent smaller than JPEG at the same quality.
- Use the split-screen preview to push compression until you can just start to see quality loss, then back off one notch.
- Resize the image to the size it is actually displayed at, a 4000px photo shown at 800px is pure wasted bandwidth.