▶️ Video
✓ Link checked
Free
Intermediate
A grounding talk on who these users are and the constraints they live with: expensive prepaid data, shared and low cost devices, and networks that drop. It reframes the problem from a technical checklist into an understanding of real lives, which is what stops you designing for yourself by accident. A good first watch before you touch a single screen.
Building for Your Next Billion Users (Google I/O 2017)
On Google Developers on YouTube by Google 40 min
- Data cost shapes behavior as much as speed does
- Many devices are shared, older, and low on storage
- Empathy for the constraint comes before any optimization technique
