We plan to bring eChai across 100 cities in India. The next eChai Startup Demo Day is on 29 August in Bengaluru and Pune. The next after that is on 26 September, all in person. 11 cities confirmed, 338 founders registered. Any city that reaches 20 interested founders is on too. See your city
Everything from

Google Trends

1 resource from Google Trends we point founders to, and the questions each answers.

🛠️ Tool
Free Beginner

Before you spend weeks writing in Hindi, spend ten minutes checking whether your actual buyers search that way. Google Trends lets you put an English term next to its Hindi or transliterated version, filter to India (and drill into specific states), and see which one people actually type. It turns the language question from a guess into something you can look at, and the answer often differs by category and by region.

Google Trends (Explore and Compare)

From Google Trends by Google Free web tool, a few minutes per check

  • Compare an English keyword against its Hindi or Romanized-Hindi form for the same date range to see which one real searchers use.
  • Filter by region within India: the winning language for your term in a metro can flip completely for someone building outside the big startup hubs.
  • It shows relative interest, not absolute volume, so pair it with a keyword tool before you commit to a full content plan.
Open trends.google.com
eChai Partner Brands