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Why we picked it Crisp, opinionated principles from the team that made government services genuinely usable at massive scale. Start with user needs, do less, and do the hard work to make it simple read like a founder's manifesto. It is short, opinionated, and free of jargon.
Government Design Principles
From GOV.UK (Government Digital Service) by UK Government Digital Service 10 min read
- Start with real user needs, not the org chart or your assumptions
- Do the hard work to make the product simple for the user
- Be consistent, not uniform, so patterns feel familiar without being rigid
