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Why we picked it This is a straightforward, tactical rundown of where to source interviewees when your customer base is zero: relevant subreddits and Facebook groups, LinkedIn search by job title, and paid platforms as a last resort. It also covers how to word the outreach message itself, which is often the part founders get stuck on. Good to pair with the community-search essays above since it adds the actual message templates.
How to Conduct Customer Interviews (Even When You Don't Have Customers)
From Grow and Convert by Thomas Carney ~12 min read
- Find the communities your target job title or role already uses
- A short, specific ask gets more replies than a vague one
- Offer to work around their schedule, not yours
