✍️ Essay
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Intermediate
Written by the person who grew Superhuman's waitlist past half a million, so it is candid about what a big number does and does not mean. He argues the list is a marketing asset, not evidence of demand, and shows what to measure instead. Useful precisely because it comes from someone who ran a famous waitlist.
The Waitlist Delusion
From Growth by Gaurav (Substack) by Gaurav Vohra
- A large waitlist proves interest in your message, not your product.
- Curiosity signups inflate the number without adding intent.
- Convert the list into conversations and paid commitments early.
