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Before you worry about sounding different online, this teaches you to sound clear, and clarity is where a real voice starts. Zinsser's whole argument is that good writing means stripping the clutter and relaxing into how you actually think, not performing. It is the calmest antidote to advice that tells you to add hooks and hot takes.
On Writing Well: The Classic Guide to Writing Nonfiction
From Harper Collins / Google Books by William Zinsser 336 pages
- Clear thinking is the basis of clear writing: cut every word that is not doing work.
- Be yourself and write with warmth; readers can tell when you are faking a voice.
- Style is not decoration you bolt on, it is what is left when you stop trying to impress.
