HelloAdvisr

Why we picked it This is the cleanest head-to-head on the exact question you are asking: it puts the two models side by side, gives real conversion ranges (free trials around 10 to 15 percent, freemium around 2 to 5 percent), and then hands you a plain decision rule for which one fits your product. Start here to figure out which model you are even in before you optimise anything. Treat the benchmark numbers as a starting point, not a promise, since your category and audience will move them.

Should I offer freemium or free trial, which drives better growth?

From HelloAdvisr by HelloAdvisr ~10 min read

• Free trials usually convert several times better than freemium, but freemium widens the top of the funnel, so the right pick depends on whether your product needs time to show value or spreads on its own.
• Reach for a free trial when your product needs setup or has to be experienced fully to click, and reach for freemium when it has network effects, viral pull, or very low cost to serve an extra free user.
• Neither model works without a clear upgrade path and onboarding, and a free tier that solves the whole problem gives people no reason to pay.