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This is the fill-in-the-blank machine for the tagline itself. It teaches Steve Blank's 'we help X do Y by doing Z' formula and shows it worked live ('I help marketing teams resonate with their target audiences by communicating with clarity and compassion'), so you can write who-you-serve plus the-outcome in one pass. It also dissects Slack, Airbnb, and four others so you see the customer language, not category jargon, that actually lands.
How to Write a Value Proposition (+ 6 Modern Examples)
From Help Scout by Help Scout team 10 min read
- Steve Blank's 'we help (X) do (Y) by doing (Z)' forces you to name the customer and the outcome before the feature
- The worked copywriting example shows the exact shape of a one-line value prop you can paste under your company name
- Write in your customer's words, not your category's: 'authentic local travel' beats 'peer-to-peer accommodation marketplace'
