Homebrew (hunterwalk.com)

Short and blunt, straight from a working seed VC. Walk's one question, 'what would your competitors say about this slide?', is the honesty test you should run on your own competition slide before an investor runs it on you. If your rivals would call the axes rigged so you land alone in the top right, they are rigged, and that is the exact self trap this answer warns against.

If Your Pitch Deck Has a Competitive 2x2, I'm Going to Ask You This Question

From Homebrew (hunterwalk.com) by Hunter Walk 4 min read

• Founders always draw the 2x2 so they sit alone in the winning corner, and investors see through it instantly
• The gut check: ask what your competitors would say about your slide before you present it
• A weak, self serving competitive matrix is worse than no slide at all