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Freemium
Intermediate
Why we picked it A detailed teardown of how one company turned open source into a growth and trust engine rather than a giveaway to rivals. It explains the open-core model: an open, inspectable product that pulls developers in, with paid layers on top. Read it to see the full mechanics before you assume open-sourcing your MVP just helps competitors.
How PostHog Grows: The Power of Being Open-Core
From How They Grow by Jaryd Hermann ~20 min read
- Open-core pairs an open product with paid layers that fund the business
- Developers adopting and inspecting the code became internal champions
- Transparency reduced buyer anxiety and drove word of mouth
