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Why we picked it Hunter Walk is a working VC who has actually funded companies off cold emails, so this comes with real skin in the game rather than secondhand advice. He gives you four concrete rules: skip the apology, show proof instead of claims, state a clear next step, and get to the point fast. It directly attacks the 'desperate cold email' stereotype by showing you what a confident one looks like instead.
A Strong Cold Email Always Beats A Weak Warm One
- Never open by apologizing for sending a cold email, it signals you think you're wasting their time
- Show proof (code, a blog post, a metric) rather than making claims about how great things are
- End with one specific, easy next step instead of a vague open-ended ask
