Why we picked it This is the durable reference for the structural line between a co-founder and a hire: co-founders own the company outright on day one, everyone hired afterward comes through the option pool, and even a senior non-founding CTO or VP lands in the 0.8% to 1.5% executive band, not the founder tier. Reading it makes the cost of mislabeling a senior hire as a co-founder concrete before you sign anything.
Rewarding Talent: Founders, Investors and Employees
From Index Ventures by Index Ventures 20 min read
- Co-founders start with 100% between them; every later hire is granted from the ESOP pool, a hard structural distinction
- A non-founding C-level or VP hire typically lands around 0.8% to 1.5%, an order of magnitude below founder equity
- Model the dilution across future rounds before you grant, since a founder-sized grant compounds into a very expensive mistake