📖 Book
✓ Link checked
Paid
Advanced
Why we picked it Young pushes past surface level feedback into a customer's actual reasoning and guiding principles, which matters once you are past launch and the easy problems are already fixed. It is a heavier read than a quick interview script, so pick it up once you want to understand why users behave the way they do, not just what they say they want. Best for a founder who has already run a few dozen calls and wants to go deeper.
Time to Listen
From indiyoung.com by Indi Young 250 pages
- Listen for a person's underlying thinking and principles, not just their stated request.
- Group customers by how they think, not by demographics or plan tier.
- Deeper listening finds opportunities that a simple feature request never surfaces.
