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Instantly

3 resources from Instantly we point founders to, and the questions each answers.

🛠️ Tool
✓ Link checked Freemium Intermediate

Warming a new domain by hand means sending a trickle of real, replied-to emails for weeks, and this automates that slow ramp with a large network of real accounts. It starts small, grows volume gradually, and simulates opens and replies so providers learn to trust you before you send cold. Useful when you are standing up a fresh sending domain and cannot babysit the warmup yourself.

Instantly Email Warmup

From Instantly by Instantly

  • Automates the slow volume ramp a new domain needs, starting at a handful of emails a day and building over weeks.
  • Simulates genuine engagement (opens, replies, marking as important) so the domain looks trusted before real outreach begins.
  • A dashboard tracks how much of your warmup mail is reaching the inbox versus spam, so you know when you are ready to send for real.
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📄 Article
✓ Link checked Free Beginner

Written specifically to answer this question, pulling together response-rate curves across follow-up counts so you can see exactly where the returns flatten out. Useful as a sanity check against the 4 to 6 touch range in our short answer.

How Many Times Should You Really Follow Up with a Prospect?

From Instantly

  • 80% of sales require at least five touches, yet 44% of reps quit after just one follow-up
  • A recommended range is 5 to 8 total emails over 2 to 4 weeks, tighter spacing early and wider later
  • A single follow-up alone increases reply rates by roughly 66%, and only about 8% of salespeople follow up beyond five times
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📄 Article
✓ Link checked Free Intermediate

Instantly is built specifically for cold outreach, so this guide is framed around your exact problem rather than transactional email in general. It explains Gmail and Outlook's current bulk sender rules and gives specific record examples, which is useful once you already understand the basics and want the cold-email-specific version.

How to Master SPF, DKIM, and DMARC for Cold Email Deliverability

From Instantly

  • Gmail and Outlook now enforce SPF, DKIM, and DMARC for anyone sending meaningful volume
  • Keep your SPF record under 10 DNS lookups or it silently fails
  • Set DMARC reporting up first so you can see problems before you enforce a strict policy
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