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Why we picked it This is the explainer that reframes government as the biggest buyer in India and shows procurement as real non-dilutive money, not theory: it cites startups that supplied INR 407 Cr of goods through GeM and names founder cases like Kritsnam Technologies and H2O Mantra winning repeat trial orders from government departments. It is the honest counterweight to the paperwork: proof that a few contracts can fund your build without touching your cap table.

Easing Public Procurement for Startups

From Invest India by Invest India 10 min read

  • Government is the largest single buyer in India, and a GeM trial order is a validated, non-dilutive revenue channel plus buyer feedback you can put on a deck.
  • Real founder cases (Kritsnam, H2O Mantra) won repeat departmental orders, showing the trial-to-recurring path is real, not aspirational.
  • Beyond GeM, CPPP exposes you to over 200,000 tenders a year across government, defense, and PSUs.
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Answers How do I sell to the government and use GeM, tenders, and public procurement as non-dilutive revenue? What's the difference between selling to a PSU, a ministry, and a smart-city SPV, and does it change how I sell? Should I hire a liaison agent or consultant to handle government sales, or do it myself?