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Why we picked it Gilad's work is about ranking ideas by the strength of the evidence behind them, not by who shouted loudest. His Confidence Meter gives you a way to discount a single anecdote and weight a validated pattern, which is exactly the discipline messy feedback needs. Useful when you have several plausible problems and must choose.
Evidence-Guided: Creating High Impact Products in the Face of Uncertainty
From itamargilad.com by Itamar Gilad
- Weight ideas by evidence quality, not opinion or seniority.
- One customer's request is weak evidence on its own.
- Cheap tests raise confidence before you commit to building.
