2 resources from Justin Welsh we point founders to, and the questions each answers.
✍️ Essay
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Why we picked it
Welsh shows the exact two-step process he used to build a million-dollar pipeline from cold DMs: find people already talking about your problem, then send a short message that offers something before it asks for anything. It is a working template, not a theory of outreach, and it maps directly onto our answer's point about a tiny ask.
Why we picked it
This is the LinkedIn half of the question: a simple system using alerts and triggers (funding news, new hires, press mentions) to know exactly when to message someone, so the note reads as timely instead of random. Fifteen minutes a week produced real pipeline for him, and the same triggers work for spotting who to message today.