Lean Marketing

Why we picked it From Allan Dib, author of The 1-Page Marketing Plan, so the systemizing advice is practical rather than theoretical. It gives you the exact mechanical routine to stop depending on memory: list every regular task in a spreadsheet by function (marketing, sales, admin), record yourself doing each with Loom while narrating the steps, then convert the recordings into written SOPs with a simple tracker. It directly rebuts the solo-founder objection that documenting is premature, and sets up clean handoff (a support inbox, a folder system) before you ever hire.

How to Systemize Your Business as a Solopreneur

From Lean Marketing by Allan Dib (Lean Marketing) ~10 min read

• Start by listing every recurring task in one spreadsheet, grouped by marketing, sales, and admin, so nothing important lives only in your head
• Record yourself doing each task with Loom while narrating, then convert the videos into written SOPs, this captures the process in the moment instead of guessing later
• Systemizing is not premature for a solo business: set up shared infrastructure (support inbox, structured folders) now so delegation is frictionless when you do hire