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Lean Startup Co.

2 resources from Lean Startup Co. we point founders to, and the questions each answers.

📄 Article

✓ Link checked Free Beginner

A short, free primer straight from the person who coined the term, useful when someone on your team thinks an MVP just means a cheap version of the full product. It clarifies that an MVP can be as small as a landing page or a manual service as long as it produces real learning. Read it to reset the definition before you scope anything.

What Is an MVP? Eric Ries Explains

From Lean Startup Co. by Eric Ries ~8 min read

An MVP is about learning, not about a smaller product
It can be a page, a video, or a manual service
Customers must take a real action for the test to count

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Answers What is an MVP and what's the smallest one I can build? What actually counts as an MVP, and what's the smallest one I can get away with? How long should building an MVP take? How much should an MVP realistically cost to build in India?

📄 Article

✓ Link checked Free Beginner

A short, practical answer to the recruitment problem this question is really asking about: where do I even find these people. Good as a quick companion to the Jason Cohen essay above if you want a second, shorter list of channels before you start outreach.

We Can't Find Customers to Interview. Now What?

From Lean Startup Co. by Lean Startup Co. 8 min read

Warm introductions from your existing network outperform cold outreach
Online communities where your target customer already gathers are a fast source
Ask every interviewee for one more introduction before you end the call

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Answers How do I recruit and interview my competitor's customers without it getting weird or them shutting down?

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